August 1999 Bulletin

BONES tells hot marketing ideas from T-shirts to free lectures

• "After surgery, we give the patient a T-shirt with our practice logo.
• "We have an athletic trainer on staff who provides a variety of free clinics in the area. It's great PR. He goes to health clubs, gymnastics clubs, swim clubs, tennis clubs, etc. We get a large number of referrals due to this free service.
• "We send out a postcard for primary MD offices, physical therapists, etc., with a direct telephone number to our office (not our "back office" number) for referrals. It also includes brief info about our practice and how patients can reach us.
• "We 're doing a 10-lecture series directed to seniors; it's organized by the local hospital.
• "Our on-hold telephone tape system plays patient education information. This works very well-people ask to be put back on hold!"
• "At least once a year, we send thank-you letter to our MD referrals.
• "Every month, our doctor has seminars for athletic trainers throughout our area. These are held at no cost to the athletic trainers. We have guest speakers ranging from physicians and strength trainers to physical therapists. This generates referrals from the speakers and the athletic trainers that attend.
• "At a company health fair we had a display and held a "strongest man" and "strongest woman" contest by measuring grip strength. It was the hit of the fair. Employees popped in before leaving to see who was ahead."
• "We take ad space in the high school team schedules."