July 2001 AAOS Report
Media relations seeks orthopaedist spokespersons
The AAOS media relations program seeks orthopaedic surgeons willing to serve as spokespersons for the Academy. Members with high-profile or celebrity patients would be especially beneficial to the "AAOS Prevent Injuries America!" campaign. Media training will be provided. Injuries suffered by celebrities become widely known to the public, but media relations needs the other half of the story-from the doctors' point of view.