Since its introduction in May, the new public education program about preventing sports injuries among youths, Play It Safe, has received a lot of positive response. During its first month, the Academy has distributed more than 25,000 brochures, and received 1,600 phone calls on its 800 toll-free public service line from the public requesting more information about Play It Safe. The program was developed by the Academy, Pediatric Orthopaedic Society of North America, American Academy of Sports Medicine, and Canadian Orthopaedic Association. The New York Times health reporter Jane Brody devoted her weekly syndicated column to the program on May 24. Other media who promoted the Play It Safe program are Redbook magazine, Los Angeles Times syndicate, Chicago Tribune, WGN-TV (Chicago, Ill.), KOMO-TV (Seattle, Wash.), WLYF-FM (Miami, Fla.), and WBT-AM (Charlotte, N.C.). To order Play It Safe brochures and posters, contact the Academy's communications department, (800) 346-2267, ext. 4123.