March 2002 AAOS Report

New PSA campaign will instruct on lifelong orthopaedic health

AAOS will launch a multimedia national public service announcement (PSA) campaign that will inform baby boomers, youths, and older people on how to maintain lifetime musculoskeletal health. It will focus on the need to educate children and parents on the importance of getting an adequate amount of physical activity, the need for continuing research in preventing and treating orthopaedic injuries, preventing life-threatening falls, and effective ways to avoid medical errors. Campaign materials will be distributed to media outlets beginning in April. The program includes four print ads, a television spot with 60-second, 30-second and 15-second versions, and a radio announcement in both 60-second and 30-second lengths. Print ads will be distributed to 6,000 print media outlets, including 2,000 magazines, 3,000 weekly newspapers and 1,000 daily newspapers. All four print ads have also been formatted for display in 100 airports nationwide; they began appearing in airports last month.


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