AAOS Report - March, 2005

2005 PSA campaign focuses on injury prevention, safety

The AAOS 2005 Public Service Advertising (PSA) campaign highlights important issues such as injury prevention, patient safety and osteoporosis. AAOS officially launched the 2005 PSA campaign at this year's Annual Meeting. The Academy's announcements promote health and patient safety, and convey the message that orthopaedists care about their patients' well-being.

This year's multimedia PSA campaign includes three print ads, two radio spots discussing road traffic safety and a television spot about the importance of appropriate daily physical activity to maintain musculoskeletal heath. The radio and television spots are available in 15-, 30- and 60- second lengths.

The Academy teamed with the National Athletic Trainers Association (NATA) to create a print ad focusing on the prevention and care of children's sports injuries. AAOS and NATA will produce a joint video news release in March that addresses the topic. The Ruth Jackson Orthopaedic Society is also a partner in a print message focusing on bone strength and early osteoporosis prevention. The third print ad addresses the topic of patient safety and the importance of "Sign Your Site."

The 2005 PSA campaign materials are being distributed nationally to 1,500 television network/cable outlets, 3,500 radio outlets and 7,000 print outlets - such as magazines and weekly and daily newspapers. In addition, the public service messages will be featured on display ads in more than 200 airports nationwide.

All print ads are available to members in poster and postcard sizes as part of the Community Orthopaedic Awareness Program, for a minimal shipping and handling fee. For more information, contact Pat Julitz by e-mail at mjulitz@aaos.org, or call (847) 384-4036.

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