November 2003 AAOS Report

Public relations campaign for medical liability crisis kicks into high gear

The Academy is busy working with the GCI Group to develop a toolkit of materials that will help get the word out to patients about how the medical liability crisis will affect their access to care. Materials include key message points, letters to the editor, op-eds; media pitch letters, Q & As and a patient brochure. Advertisements and a Web site targeted to consumers are also being produced.

As part of the grassroots efforts, liability media training will take place at the state societies' strategy meeting November 15-16 in Rosemont, Ill. Conducted by Mike McCurry, President Clinton's press secretary and a former CNN reporter, this training will prepare doctors to respond effectively in the crossfire of this hot issue.

If you have not made a contribution to support the AAOS Professional Liability Campaign, you can still do so. Your personal or corporate check should be made payable to the American Association of Orthopaedic Surgeons and sent to: AAOS, 6300 N. River Road, Rosemont, Ill. 60018, Attn: Professional Liability Initiative; credit card contributions are also welcome.


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