Today's News

Friday, March 2, 2001

Council works to make Technical Exhibit a success

Gail Case chairs the 11-member Exhibitors Advisory Council, which represents the more than 400 technical exhibits at the Annual Meeting. The educational and scientific exhibits are considered an essential link to a successful meeting. It is here that participants can see the entire range of medical products and other materials needed for a successful orthopaedic practice.

Case has worked for 24 years in meetings and conventions for medical supplier, Smith & Nephew Endoscopy in Andover, Mass. In those years, she has traveled from coast-to-coast in the United States to attend medical meetings and shows. She remains strongly impressed with the AAOS Annual Meeting, which she has attended the past 22 years.

"It's the largest orthopaedic meeting that we attend, and it draws the largest number of people from outside the country," she said. Members of the council are selected from a pool of exhibitors who employ varying sizes of exhibit space, small, medium and large. Council members generally come from sales, marketing and meeting planning departments. No two committee members are allowed from the same company, and advisory members must have attended at least three Annual Meetings over the past five years.

Case is satisfied that the selection criteria work for the betterment of the advisory council. "I think we have come up with a good cross-section of exhibitors. This group has worked quite well together," she said. The council meets twice, once in the fall and once at the Annual Meeting. AAOS staff members who attended the advisory meetings were Carole Murphy, director, department of Convention and Meeting Services; Mary Jo Heflin, exhibits coordinator; and Pat Whitaker, exhibits manager.

At the fall meeting, Council members reviewed the results of a survey completed by orthopaedic surgeons at the 2000 meeting. The most salient finding was that orthopaedists are generally satisfied with the meeting. The Council also discussed ways to encourage surgeon traffic in the exhibit hall. The message 'Visit the Exhibit Hall' noting the operating hours of the exhibits will appear in lecture halls during downtime. Booths will also be permitted to serve certain foods and beverages. Free tote bags will be distributed, as will CD-ROMs of the proceedings.

Every year the council reviews the lead tracking system that allows exhibitors a means of quickly recording contact information about a booth visitor and the services provided by the contractors selected by the Academy. The system will stay the same. Exhibitors can enter the visitor's identification number or use a bar code on the retrieval card.

The technical exhibits will be open from 10 a.m. to 5 p.m., Wednesday through Friday.

Other members of the 2000-2001 Exhibitors' Advisory Council are Yin Becker, Howmedica Osteonics; Jean-Paul Burtin, Encore; Roger Boggs, DePuy, Inc.; B.J. Chang, SurgiTel/General Scientific Corp.; Joe Drompp, Becker Orthopaedic; Kelly Carper-Erickson, Sulzer Orthopedics; Linda Fox, The American Journal of Orthopaedics; Robyn Murray, OsteoImplant Technology; Mike Smith, Medtronic Sofamor Danek; and James Venduras, Wyeth Ayerst Laboratories.

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Last modified 02/March/2001 by IS