See Joan Rivers at today’s Opening Ceremony

Can we talk?? If you need one more reason to attend this afternoon’s Opening Ceremony, this is it. Comedienne Joan Rivers will be on hand to accept the Academy’s thanks for donating her time to its new “Beauty is Bone Deep” public service announcement (PSA) campaign to prevent osteoporosis.

Because osteoporosis is easier to prevent than treat, AAOS teamed up with Ms. Rivers to develop a print ad and 60-, 30- and 15-second television and radio ads. Playing off her distinct sense of humor, Joan lifts her jewels while discussing “weight-bearing exercises,” offers helpful tips on preventing osteoporosis, and urges viewers to do what they can now “before a walker becomes one of your must-have accessories!”

 

Ms. Rivers will speak briefly and her television PSA will be shown during today’s

Opening Ceremony, 4 p.m. - 6 p.m. in the Grand Ballroom, McCormick Place South, Level One.


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