AAOS Bulletin - August, 2005

Media reports feature THA, technology

By Carlye Fallon

Media organizations frequently turn to the AAOS when reporting on musculoskeletal issues. This spring and summer, AAOS members responded with accurate and timely orthopaedic information, from contributing to a front-page magazine article on arthritis to being interviewed for a national radio program on sports-related injuries.

Continuing to work closely with specialty societies such as the Orthopaedic Trauma Association and the American Association of Hip and Knee Surgeons, the AAOS’ Public Education and Media Relations (PEMR) team was instrumental in placing a story in AARP’s July/August issue on total hip arthroplasty (THA). The article included insights from Charles N. Moon, MD; Joel M. Matta, MD; Bernard F. Morrey, MD; and Tobin N. Gerhart, MD.

US News and World Report featured orthopaedic surgeons in its June 29 cover story. The article focused on arthritis and the various ways orthopaedic surgeons are treating the disease and helping patients alleviate pain. The story includes quotes from four AAOS members: Jason Snibbe, MD; Lester S. Borden, MD; Mark P. Figgie, MD; and David R. McAllister, MD.

Positioning orthopaedic surgeons on the cutting-edge of research and technology, New York Times columnist Jane Brody wrote a story featuring Joseph M. Lane, MD, and highlighting the ways orthopaedic surgeons are proactively helping patients prevent the onset of osteoporosis. The Boston Globe featured a story on the use of stem cells in orthopaedics, with quotes from AAOS/Orthopaedic Research Society member Jay R. Lieberman, MD.

In addition, AAOS/American Orthopaedic Foot and Ankle Society member Stuart D. Miller, MD, was featured on CBS’ “The Early Show” in late May, discussing cosmetic foot surgery and the various risks of the procedure.

The Prevent Injuries America!® program has recently generated substantial media coverage, featuring quotes by AAOS members and citing Academy tips on preventing injuries related to trampolines, golf, lawn mowers and baseball. Highlights included trampoline and golf-related injury information broadcast on WBBM-AM (CBS) Chicago radio; an hour-long National Public Radio segment featuring Timothy E. Kremchek, MD, who discussed various sports-related orthopaedic injuries and conditions; and a segment on Atlanta’s 640 AM sports radio (ABC) with guest Spero G. Karas, MD, talking about injury prevention and treating kids’ sports injuries. A recent CNET.com story featured Nicholas A. DiNubile, MD, providing tips on ergonomic laptop use.

More members are learning how to serve as media spokespersons for the AAOS. Newly inducted members of the Leadership Fellows Program (LFP) recently participated in an afternoon media training program that provided them with tips on how to prepare for and participate in media interviews. Afterward, several LFP members completed at least one media interview and two have appeared in recent articles: Daniel W. Green, MD, in a TIME magazine story on preventing youth sports injuries, and Brett A. Taylor, MD, in an article in the Rochester Democrat & Chronicle on the Charité disc.

To become a volunteer spokesperson for the AAOS, request a Spokesperson Volunteer Form from Pat Julitz at (847) 384-4036 or julitz@aaos.org. We’ll forward a media training/public relations manual to you and add your name to our cadre of Board, committee, staff and volunteers who are “on call” for the media.

Carlye Fallon is media relations specialist in the public education and media relations department.

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