Media focus on injury prevention, orthopaedic conditions
By Nicholas A. DiNubile, MD
As people head outdoors in the spring and summer, the Academy’s Prevent Injuries America!® tips are frequently featured in media reports. The Orlando Sentinel featured a piece about avoiding golf injuries and quoted AAOS Communications Cabinet Chair Frank B. Kelly, MD. The AAOS trampoline safety tips were picked up by the Kansas City Star, Fort Worth Star-Telegram and Knight Ridder News Service. Denver’s Rocky Mountain News and the Detroit Free Press both highlighted summer sports injury prevention tips and credited the AAOS; and The San Diego Union-Tribune quoted AAOS President Richard F. Kyle, MD, in an article about lawn mower safety.
More from MORE winners
Winners of the AAOS Media Orthopaedic Reporting Excellence (MORE) awards continue to share stories on musculoskeletal conditions. MORE award winner Emily Senay, MD, health correspondent for The Early Show on CBS, turned to the AAOS for help with a story on preventing “weekend warrior” injuries, and mentioned the Academy and the orthopaedic profession on the air.
In addition, MORE award-winner Michael O’Shea took my opinions into consideration in his article about preventing post-workout aches and pains, and highlighted the AAOS as well.
Several orthopaedic surgeons—including Richard A. Berger, MD, Thomas P. Sculco, MD, and David W. Manning, MD—were featured recently in two Chicago Sun-Times articles that focused on baby boomers and joint replacements, and minimally invasive surgery.
As we all know, osteoporosis affects millions of Americans and can be a debilitating disease. A USA Today piece that discussed the importance of bone density tests and detecting osteoporosis as early as possible, especially in older adults, featured AAOS candidate member Susan V. Bukata, MD. HealthDay News and The Pakistan Newswire featured articles about the epidemic of hip fractures from osteoporosis and quoted Joseph F. Fetto, MD, and Joseph M. Lane, MD.
Coverage related to osteoporosis in men—based on a study published in the Journal of the AAOS and highlighting study author Vonda J. Wright, MD—appeared in United Press International news service, Health & Medicine Week and several additional magazines.
Responding to media queries
When doctors in Shanghai, China, successfully removed a rare, well-developed third arm from a two-month-old baby, CNN International turned to the AAOS for comment and interviewed Leadership Fellows Program graduate Robert H. Wilson, MD. The Washington Post Radio coverage included expert opinion and commentary from Mary Beth Ezaki, MD.
In a follow-up to 2006 Annual Meeting promotions, the Los Angeles Times published an educational piece about joint replacements in younger patients, featuring Lawrence D. Dorr, MD—past president of the American Association of Hip and Knee Surgeons (AAHKS) and president-elect of The Hip Society—and one of Dr. Dorr’s patients. The article also quoted Dr. Kyle; Steven M. Kurtz, MD; Joseph C. McCarthy, MD; and Bert Mandelbaum, MD, and included links to the AAOS patient education Web site Your Orthopaedic Connection and the AAHKS Web site.
A question about the differences between strains and tears was answered by Sherwin Ho, MD, in a Chicago Tribune article about a recent shoulder injury to a Chicago Cubs’ pitcher.
The increasing incidence of musculoskeletal ailments and conditions is helping fuel the public’s demand for musculoskeletal information. It is important that all individuals receive the correct orthopaedic information, so I appreciate the time AAOS fellows take to help communicate accurate messages on behalf of the AAOS and orthopaedic community. To become a volunteer spokesperson for the AAOS, contact the public relations department at firstname.lastname@example.org
Nicholas A. DiNubile, MD, is chair of the AAOS Public and Media Relations Oversight Group.