August 1998 Bulletin

Bus tour informs public about need for calcium

The "Milk Mustache Mobile Better Bones Tour," sponsored by the National Fluid Milk Processors (creators of the Milk Mustache advertisement campaign), could be visiting your community this summer as part of its nationwide bus tour designed to educate Americans about the importance of building strong bones and preventing osteoporosis later in life.

The "Milk Mustache Mobile Better Bones Tour," announced its nationwide tour at its first stop-Washington, D.C.-on July 1. The locations of 100 cities on the tour were announced by representatives of the National Fluid Milk Processors. The tour will make stops at hospitals, state fairs, sporting events and shopping malls in these cities. At each stop, consumers are given free educational materials on the importance of including calcium in the diet and maintaining proper bone health. They also can take a bone density test if they are considered at risk by health professionals on the tour.

Many of these educational materials can be requested by Academy members, free of charge, by contacting (800) WHY-MILK. The educational materials consist of brochures, posters and physician tear pads that contain bone health tips. Academy members who want to find out if the bus tour will be making a stop in their community can log on to www.whymilk.com.

Laura L. Tosi, MD, represented the Academy at the July 1 kick-off event of the bus tour. Also speaking at the July 1 event was Secretary of Health and Human Services Donna E. Shalala.

"One of the reasons osteoporosis is so widespread is that more than two out of three Americans are not getting enough calcium in their diets," Shalala said. "It is our hope that the 'Better Bones Tour' will help get the word out that through diet, exercise and some moderate lifestyle changes, osteoporosis can be prevented."

The launch of the 100-city bus tour also coincided with the July 1 enactment of the new Medicare Bone Mass Measurement Coverage Standardization Act, which mandates Medicare coverage of osteoporosis tests for individuals most at risk.


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