AAOS spotlights winter-related injuries
By Richard A. Schaefer, MD, MPH, and Carlye Fallon
Whether caused by carrying too many shopping bags, traveling with heavy luggage, shoveling snow or participating in winter sports, musculoskeletal injuries increase during the holiday season. For this reason, the AAOS launched a special campaign focused on holiday injury prevention tips, winter sports injuries and snow removal to help increase the public’s understanding of what orthopaedic surgeons do and to convey the positive impact they have on patients’ lives.
AAOS First Vice President Richard F. Kyle, MD, spoke to radio stations across the country about ways to minimize bone and joint-related injuries. These segments garnered an audience to date of more than 12 million U.S. listeners.
The CBS “Early Show” featured a segment that included Academy-provided holiday injury prevention tips. The segment aired on 32 CBS affiliates from coast to coast. On NBC’s “Today” show, Katie Couric cited AAOS data on children’s winter sports injuries. Additional holiday-related coverage included an Associated Press article quoting Andrew N. Pollak, MD, which ran in Newsday and aired on Philadelphia’s KYW-TV, and an appearance by Douglas W. Lundy, MD, on Denver’s ABC affiliate, sharing tips on how to avoid winter-related mishaps.
Snow removal can be more than just a hassle, it can be a real pain in the back, according to AAOS statistics and tips, as mentioned in the Chicago Tribune and Pittsburgh Post-Gazette. Insights on treating back pain from James N. Weinstein, DO, and Frank M. Phillips, MD, were included in a Chicago Sun-Times article on new surgical techniques to relieve back pain.
Sports-related news from the Journal of the AAOS (JAAOS) piqued media interest. Newsweek’s Jan. 9 issue referenced a core stability study led by Mary Lloyd Ireland, MD, which was featured in a recent issue of JAAOS. Because of his JAAOS review on cheerleading-related injuries (November 2005), Barry P. Boden, MD, was quoted as an expert in an Associated Press story that was picked up by more than 50 major print and online news outlets, including USA Today, CNN, PBS, CBS, The Washington Post and MSNBC.
Other media opportunities
When the media inquires about new techniques, the AAOS works with specialty societies to respond. The Baltimore Sun featured comments from American Shoulder and Elbow Surgeons President David M. Dines, MD, and AAOS fellows Anand M. Murthi, MD, and Edward G. McFarland, MD, on reverse shoulder replacement.
To kick off this year’s Safe, Accessible Playground build—set for Tuesday, March 21—television coverage from AAOS’ Design Day initiative was featured on Chicago’s NBC affiliate. The report featured an interview with J. Robert Gladden Society President James A. Hill, MD, discussing the important role orthopaedic surgeons play in preventing—as well as treating—bone and joint-related injuries.
American Medical News ran an article on the importance of diversity in health care, highlighting AAOS’ diversity initiatives. The story quoted Ramon L. Jimenez, MD, and Laura L. Tosi, MD, who discussed the cultural competency program and the Diversity Award.
Richard A. Schaefer, MD, MPH, is a member of the Public Education and Media Relations (PEMR) Committee. Carlye Fallon is a media relations specialist in the PEMR department.