January 1997 Bulletin

Media focuses on orthopaedics

Orthopaedics '96, the Academy's sixth annual science writers seminar in New York City in October, captured strong media interest.

Twenty-two writers and editors and three television camera crews were on hand to cover the event. The media representation ranged from Associated Press, and the Star-Ledger newspaper, Newark, N.J.; to Ladies Home Journal and Readers Digest.
The media attention, which included a major story by Jane Brody in the New York Times, resulted in about 4,000 telephone calls and 2,300 letters to the Academy in the following two weeks. Television reporters from WABC-TV, WCBS-TV and Fox News Channel did seven separate interviews with the presenters at the seminar.


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