June 2003 Bulletin

Orthopaedists promote Bone and Joint Decade

By Carolyn Rogers

Orthopaedic surgeons from California to Nebraska to New Hampshire are displaying Bone and Joint Decade (BJD) posters in their reception areas, distributing brochures about the Decade to patients and even donning BJD lapel pins–all part of a grassroots effort to promote the growing BJD movement here in the United States.

One group of orthopaedic surgeons –a large orthopaedic practice in the northern suburbs of Chicago–recently placed an order for 6,000 BJD brochures.

"Our office is committed to the Decade," explains William J. Robb, III, MD, of the Illinois Bone and Joint Institute in Glenview, Ill. "We have 15 orthopaedic surgeons in our practice, so we have an enormous volume of patients. We view these materials as an opportunity to involve our patients in the Decade movement; to get them asking questions."

The orthopaedists already have US BJD posters in prominent, high-traffic areas of the Illinois Bone and Joint Institute, and the U.S. BJD logo is printed on all of the group’s stationary, Dr. Robb reports. "Now we’ll have the brochures available at our central registration area as well, along with our other patient education materials."

Promoting awareness

Dr. Robb says the U.S. BJD brochures will serve a two-part purpose by: 1) providing basic patient education about musculoskeletal disease and 2) helping to promote awareness and participation in the early part of the Decade movement.

Patients in the North Shore of Chicago are already fairly sophisticated about musculoskeletal disease and are aware of its importance, Dr. Robb explains, "But most of our patients are totally unaware of the national impact that musculoskeletal disorders have on the population as a whole. And they’re equally unaware of the Decade and its efforts to increase knowledge and research."

Through awareness, "we hope our patients can become advocates for orthopaedic and musculoskeletal problems and become part of the Decade movement as it moves forward," he says.

U.S. BJD Web site

The Academy and the U.S. BJD encourage all orthopaedists to order U.S. BJD patient promotional materials, print the U.S. BJD logo on practice letterhead and business cards, and include a link to the U.S. BJD Web site on their own practice Web sites.

The U.S. BJD site continues to be the premier source of information and news about the Decade. The site serves a number of audiences, including patients/ public, healthcare professionals, researchers and media, and provides information ranging from the history/background of the Decade movement to the latest musculoskeletal research news, to BJD projects and activities, and more. The site will soon become even more useful, according to Toby King, executive director of the U.S. BJD.

"It’s ready to move on to the next stage," he says. "We’ll be adding many more helpful links, as well as new charts that indicate which educational materials–print, multimedia, or online–are available from each of the BJD-participating organizations. Another new feature will channel inquiries regarding a particular condition or patient demographic directly to the organization(s) that can provide that information."

Order/download U.S. BJD materials

Orthopaedic surgeons may order up to 100 preprinted U.S. BJD brochures at no cost; stickers, posters and lapel pins are also available at little or no charge. To order U.S. BJD materials for your practice, email tobyking@usbjd.org.

Many of the U.S. BJD materials can actually be in your hands within minutes. Brochures, posters, the U.S. BJD logo, and the "Good Moves for Life" ad can be downloaded directly from the U.S. BJD Web site (www.boneandjointdecade.org/usa).

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