AAOS Bulletin - June, 2006

MORE Awards recognize excellence in musculoskeletal media coverage

By Robert H. Haralson III, MD, MBA and Carlye Fallon

In its inaugural year, the Academy’s Media Orthopaedic Reporting Excellence (MORE) Awards drew more than 75 compelling entries: stories that further public understanding of musculoskeletal health-related issues and encourage healthy behavior in the care of bones, joints, muscles and tendons.

Created at the request of the AAOS Board of Councilors, the MORE Awards recognize journalists who help advance the Academy’s mission of enhancing public awareness of orthopaedic-related issues and medical advancements that restore patients’ quality of life.

The distinguished group of 2006 MORE Awards winners—representing health and medical writers, producers and reporters across a variety of media, including print, broadcast and online outlets—were honored in a ceremony emceed by AAOS President Richard F. Kyle, MD, at the National Orthopaedic Leadership Conference (NOLC) in May.

AAOS President Richard F. Kyle, MD, joins MORE recipient Danielle Cohen at the display of her award-winning article

Entries were judged by a panel of orthopaedists and media experts, based on each submission’s success in promoting greater awareness of musculoskeletal health and what orthopaedic surgeons treat, as well as creativity, accuracy and overall lasting impression. The 2006 MORE Awards winners, by category, are:

Broadcast Journalism: National Television

• Chuck Roberts, CNN Headline News — “Youth Team Sports: Injury Prevention”

• Dr. Emily Senay, The Early Show — “Rise in Sports-Related Injuries in Children”

Michael O'Shea shows off his MORE Award and his winning article

Consumer Print Journalism: National Magazine

• Daniel DeNoon, WebMD — “Boomeritis”

• Christine Gorman, Time — “Why More Kids Are Getting Hurt”

• Michael O’Shea, Parade — “Be Good to Your Knees”

• Caroline Palmer, Life — “Will Science Change the Way We Move?”

• Patrick Perry, The Saturday Evening Post — “A Step in the Right Direction”

Patrick Perry, The Saturday Evening Post — “Getting Back on Your Feet”

Consumer Print Journalism: National Newspaper

• Bill Pennington, The New York Times — “Doctors See a Big Rise in Injuries as Young Athletes Train Nonstop”

Consumer Print Journalism: National Internet

• Colin Nelson, WebMD.com — “Is Less-Invasive Hip Replacement Best for You?”

• Jacqueline Stenson, MSNBC.com — “Keeping Kids in the Game”

Trade Print Publication:

• Danielle Cohen, Orthopedic Technology Review — “Orthopedics at War”

• Chris Wolski, Orthopedic Technology Review — “Operation Iraqi Freedom: Over Here”

MORE Awards winners in attendance at the ceremony at the NOLC were: Michael O’Shea, Colin Nelson and Danielle Cohen. New York City–based MORE Awards winners will be recognized in a separate event later this summer.

For information on how to nominate orthopaedic-related coverage for the 2007 MORE Awards competition, check aaos.org/moreawards in early July.

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