Sports, TJR news puts focus on orthopaedics
By Nicholas DiNubile, MD, and Carlye Fallon
This summer, the AAOS hit a grand slam, generating media coverage with a focus on sports and fitness, total joint replacement (TJR), gender disparities and injury prevention.
AAOS cosponsors the PLAY—Promoting a Lifetime of Activity for Youth—program, along with the Professional Baseball Athletic Trainers Society and the American Diabetes Association. From the Minnesota Twins’ Metrodome, Richard F. Kyle, MD, was featured on Minneapolis’ WFTC-TV, discussing the importance of exercise and injury prevention. In Baltimore, PLAY coverage included a WCBM-AM Baltimore radio segment with Kristy L. Weber, MD, and a photo in the Baltimore Sun, featuring children at the PLAY event at Camden Yards.
A study published in the Journal of Bone and Joint Surgery (JBJS) about hand trauma experienced by baseball catchers garnered coverage in BusinessWeek, The New York Times, Los Angeles Times, The Washington Post and a segment on National Public Radio.
American Medical News ran a story on gender disparities in musculoskeletal health, based on a JBJS scientific review, and the Orange County Register featured a study on core stability from the Journal of the AAOS.
Three feature stories that looked at traditional and minimally invasive total joint replacement surgery appeared with links to patient information from both the AAOS and the American Association of Hip and Knee Surgeons’ (AAHKS) Web sites. The stories ran in The Boston Globe, The Detroit News and The Kansas City Star, and quoted AAHKS members Thomas S. Thornhill, MD; Sam Nasser, MD; Brian G. Evans, MD; Dan M. Gurba, MD; and Stephen K. Bubb, MD.
The expertise of American Orthopaedic Society of Sports Medicine and Orthopaedic Trauma Association (OTA) members is in high demand as people participate in sports year-round. A recent fitness column in the Los Angeles Times on exercising through injury provided tips from Peter R. Kurzweil, MD. Letha Y. Griffin, MD, provided insight for a syndicated Associated Press (AP) story on anterior cruciate ligament injuries in women and prevention techniques. The article also cited research studies by Spero G. Karas, MD; Henry T. Goitz, MD; and Paul A. Martineau, MD, which were presented at the AAOS 2005 Annual Meeting. OTA member Jeffrey M. Smith, MD, was featured in Newsday and a widely circulated AP story about the musculoskeletal consequences of participating in extreme sports.
With school back in session, the Prevent Injuries America! program generated coverage on backpack safety tips in outlets such as USA Today, the Orlando Sentinel, The Arizona Republic and WBBM-AM (CBS) Chicago radio.
Nicholas DiNubile, MD, is a member of the Public Education and Media Relations (PEMR) Committee. Carlye Fallon is a media relations specialist in the PEMR department. To become a volunteer spokesperson for the AAOS, contact the PEMR department at firstname.lastname@example.org