News keeps AAOS, members in the spotlight
Media turn to AAOS for information on injury prevention, joint replacement
By Nicholas A. DiNubile, MD
As summer ended and fall began, news reports on injury prevention and joint replacement highlighted the AAOS and its members.
The Academy’s Prevent Injuries America!® tips served as the information source for a number of articles, ranging from avoiding golf injuries to fireworks safety. The Copley News Service, The Capital of Annapolis, Md., the Tulsa World (Okla.) and the Lexington Herald Leader (Ky.) all ran stories on avoiding golf injuries, citing the AAOS and its Web site (www.aaos.org). The Orange County Register and The Oklahoman ran pieces on firework safety, and newspapers across the country—including The Commercial Appeal in Memphis, Tenn., and the Duluth (Minn.) News-Tribune covered boating and lawnmower safety.
With the start of the school year, newspapers such as the Intelligencer Journal in Lancaster, Penn., The Tampa (Fla.) Tribune, the Chattanooga (Tenn.) Free Press and the Birmingham (Ala.) News ran stories featuring AAOS tips on selecting shoes and backpack safety.
Scripps Howard News Service turned to San Diego orthopaedic traumatologist Jeffrey Smith, MD, for its article on a young boy who needed to have his arm re-attached after it was severed when he fell from a moving train.
Boomers and joints
CNN’s medical correspondent Elizabeth Cohen aired a segment on exercise for the aging population that cited several statistics from the AAOS.
JAAOS in the news
Scripps Howard News Service interviewed New York surgeon Kevin D. Plancher, MD, on a story about knee surgeries and in another story, quoted AAOS safety tips on practicing yoga with care. Steven C. Poletti, MD, was the expert on back injuries for a story in the Charleston, S.C., Post and Courier.
A story in the Albany (N.Y.) Times Union quoted me on how to avoid sports injuries; the story was picked up by the Chicago Tribune’s RedEye publication. Frank Kelly, MD, provided expert advice for folks who are deskbound or sit in front of their computers all day for an article in the Atlanta Journal-Constitution.
The public’s demand for muscloskeletal information is on the rise—fueled, no doubt, by the increase in musculoskeletal ailments and conditions. As chair of the AAOS Public Relations Oversight Group, I appreciate the time AAOS fellows take to help communicate accurate messages on behalf of the AAOS and orthopaedic community.
Nicholas DiNubile, MD, is chair of the Public Relations Oversight Group. AAOS members who are interested in volunteering as spokespersons for the AAOS should contact the public relations department at email@example.com